Marketing Consultancy

Strategy that turns
ideas into outcomes.

Ideaction Marketing helps ambitious SMEs and entrepreneurs build brands that move — with incisive strategy, precise execution, and no wasted motion. Senior thinking from day one.

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Sound Familiar?

The feeling when your
marketing isn't landing.

You've run the campaigns. Refreshed the brand. Hired the agencies. But something keeps not working — and no one can quite explain why.

The problem isn't your team, your budget, or your creative. It's that somewhere along the way, the original question got lost. The 80% of effort went toward solving a problem that was never properly defined.

When you don't know why your funnel is underperforming, why your brand isn't landing, or why growth has plateaued — you can't fix it by doing more of the same, faster.

This is where I come in →
"The brief arrives. The agency delivers. The campaign launches but the results aren't what you expect — and somewhere in that sequence, the original question got lost."
Experience · 12+ years in marketing
About

Precision.
Forward motion.

Lauren Adeline Legrand is a senior marketing consultant based in Toronto, Canada, with over a decade of experience helping brands perform. Through Ideaction Marketing, she works with growth-focused companies — bringing senior-level strategic thinking directly to every client engagement. No account managers, no handoffs, no diluted thinking.

Before founding Ideaction Marketing, Lauren worked across brand strategy, growth marketing, and go-to-market execution at TD Bank, TD Insurance, Rogers and Questrade, in demanding environments where the stakes were high and the tolerance for vague strategy was low. What connects all of it: Lauren has always been the person who wants to know why — why the numbers look the way they do, why the strategy isn't translating into results, why the team isn't aligned even when everyone's nodding in the room. She brings the rigour of senior strategy with the agility that growing businesses actually need.

01
Diagnosis before prescription

Every engagement starts with finding the real problem — not the one on the brief, but the one underneath it.

02
Senior from day one

You work directly with Lauren. Your brief never gets passed to a junior team.

03
Built for growth-stage businesses

SMEs and entrepreneurs need strategy that moves fast and embeds deeply. Ideaction Marketing is built for exactly that pace.

Book a 30-min Call LinkedIn ↗
Lauren Adeline Legrand
Lauren Adeline Legrand
Founder & Principal Consultant

Senior marketing strategist working directly with each client, no middlemen. A senior strategist who always asks why. She brings the rigor of enterprise-level thinking with the agility your growing business needs.

Book a 30-min Call LinkedIn ↗
Philosophy

A process built around
the right question.

Every engagement at Ideaction Marketing follows the same underlying logic, even when the specifics differ. Here's what to expect.

01
Most marketing problems are diagnosis problems in disguise.

The first question I ask isn't "what do you want to do?" — it's "why do you think this problem keeps coming back?" Most organisations are extraordinarily good at generating solutions. Where they struggle is pausing long enough to make sure they're solving the right problem. The brief arrives, the agency delivers, the campaign launches — and somewhere in that sequence the results fall short of expectations, the original question got lost.

02
Brilliant execution of the wrong strategy changes nothing.

Funnels that run or leak but don't convert. Rebrands that look great but don't shift perception. Investment that grows year-over-year without a clear sense of what it's returning to the P&L. My job is to slow down the right moment so everything after it moves faster. Get the diagnosis right and the strategy (almost) writes itself.

03
Marketing should be a profit centre, not a cost centre.

That means embedding real financial accountability into how teams plan, measure, and govern their work — KPIs that connect to revenue, investment decisions grounded in customer lifetime value, and planning systems that don't fall apart the moment priorities shift.

"Get the diagnosis right, and the strategy almost writes itself. Get the strategy right, and the team actually believes it and more are doable — which changes everything about how they execute."

The Ideaction Marketing Method
Services

What Ideaction Marketing
delivers.

Every engagement is tailored. These are the core disciplines Ideaction Marketing brings to each client, combined and sequenced to match where you are and what you want to achieve.

01
Category Strategy & Repositioning
Define who you are, who you're for, and why you win. From category assessments to brand architecture to messaging frameworks — built to last and built to convert.
PositioningMessagingArchitecture
Who it's for
Companies whose brand no longer reflects their market position, their ambition, or their actual customers. Often triggered by: a merger or acquisition, a shift in target audience, a competitive threat, or simply the honest realisation that the current brand isn't doing the work it should be.
What we do together
  • Audit your current category positioning — what your brand says, what it implies, and where it misses
  • Conduct or synthesise customer and competitor research to anchor positioning in reality
  • Develop a positioning platform: the core idea, messaging hierarchy, and proof points
  • Build or brief the creative expression of that platform
  • Support internal alignment — because repositioning fails when the team doesn't believe in it
A clear, distinctive brand position you can actually defend — and a team that understands why it matters.
02
Demand Generation & Performance Marketing
Channel strategy, campaign planning, and performance frameworks that drive sustainable growth. Evidence-led, not trend-chasing.
AcquisitionRetentionChannels
Who it's for
Companies whose marketing is running but not converting — or converting, but not the right customers. The channels are live, the budget is allocated, but something between awareness and revenue isn't working.
What we do together
  • Diagnose where the funnel is breaking down — and why (hint: it's rarely where you think)
  • Audit channel strategy, messaging alignment, creative performance and conversion logic end-to-end
  • Identify the metrics that actually matter vs the ones that just look good in a dashboard
  • Build or restructure the demand engine with clarity on channel role, budget allocation, and expected outcomes
  • Work with your team to implement, test, and iterate
A demand generation programme that makes economic sense — where every dollar has a rationale and every channel has a job to do.
03
Go-to-Market & Product Marketing
Launch products and enter markets with confidence. Structured GTM plans with clear milestones, owners, and success metrics.
LaunchMarket EntryRoadmap
Who it's for
Teams preparing to launch a new product, enter a new market, or relaunch something that didn't get the traction it deserved the first time. GTM is where brand and performance intersect — and where poor planning is most expensive.
What we do together
  • Define the target audience with specificity — segment, psychology, buying behaviour
  • Develop the positioning and messaging framework for the launch
  • Build the GTM plan: channel strategy, content approach, launch sequence, and success metrics
  • Align internal teams on the story and the plan before anything goes to market
  • Support launch execution and post-launch optimisation
A launch that lands — with a clear story, a realistic plan, and a team that knows what success looks like.
04
Consumer Research & Insights
An honest, external view of where your marketing is losing ground. Clear diagnosis, prioritised recommendations, and a plan to fix it.
ResearchInsightsPersonas
Who it's for
Organisations making significant marketing decisions — repositioning, launching, pivoting — without a clear picture of what their customers actually think, feel, and decide. Strategy built without insight is expensive guesswork.
What we do together
  • Design and conduct qualitative and quantitative research tailored to your specific strategic question
  • Synthesise existing data, research, and customer feedback you already have but haven't fully interrogated
  • Translate findings into strategic implications — not just data slides, but 'what this means for us'
  • Build customer personas and journey maps that are actually useful (not decorative)
A genuine understanding of your customer — one that changes how you brief, how you build, and how you measure.
06
Startup Sprint
A focused 4-week engagement for early-stage founders. Covers brand positioning, messaging, and a 90-day marketing roadmap — fast and decisive.
FoundersEarly Stage4 Weeks
Who it's for
Early-stage founders who need to move fast without sacrificing clarity. The Sprint gives you a clear brand position, a messaging framework, and a 90-day marketing roadmap — all in four focused weeks.
What we do together
  • Define your brand position and the story that makes investors and customers pay attention
  • Build the messaging hierarchy from tagline to pitch language
  • Identify the 2–3 channels where your audience actually lives
  • Map a 90-day execution roadmap with clear priorities, owners, and success metrics
A story you can pitch with confidence, and a 90-day plan your team can actually execute.
05
Bespoke Creator Coaching
For content creators and influencers who are landing brand conversations but want to go to the next level. You're good at what you do. This is about making sure brands know it.
CreatorsInfluencersBrand PartnershipsPitch Strategy
Who it's for
Content creators and influencers who are landing brand conversations but losing deals — or winning partnerships that underdeliver because the brief wasn't right or the pitch didn't speak the language brands actually use internally.
What we work on together
  • Clarify your positioning as a creator — the niche, the audience, and the value proposition that makes a brand partnership director stop scrolling
  • Decode what brands are actually evaluating when they compare creator content to branded content — and how to make that comparison work in your favour
  • Build your metrics story: the numbers that matter to brand marketing teams, how to present them, and how to frame performance in terms brands recognise as meaningful
  • Develop your partnership pitch — the deck, the talk track, and the follow-up that moves a conversation from "interesting" to contracted
A clear, confident brand-facing identity — and the fluency to walk into any partnership conversation knowing exactly what the other side of the table needs to hear.
How It Works

The Ideaction Marketing process.

No long discovery phases, no bloated proposals. Four clear stages — from brief to impact — each with defined outputs and honest timelines.

01
Listen & Diagnose

A focused discovery conversation to understand your business, your challenge, and what success looks like. Not an intake form — a real conversation with you and key leads that surfaces the problem underneath the problem.

02
Strategise & Frame

A clear strategic framework — positioning, priorities, and a concrete plan of what to tackle in priority order. Every output is actionable, every priority has a rationale.

03
Build & Execute

We build the work together — assets, campaigns, pitches, processes and systems. You're never handed a deck and left to figure it out alone.

04
Measure & Iterate

Results are tracked against clear, revenue-connected metrics. We review, adapt, and embed the thinking in your team so it persists well beyond our engagement.

Start with a discovery call →
Testimonials

What colleagues & clients say.

"Lauren's influence consistently elevated the quality of thinking and outcomes, making her a standout contributor to any marketing organization focused on meaningful impact."

Anu Oladele
Founder of AfterData.ai

"Lauren rewards success and rightfully identifies failure, but always focuses on improving future outcomes and developing her team's individual performance."

Justin Yan
Senior Marketing Lead at Questrade

"Lauren has a unique ability to navigate complex environments and diverse stakeholder groups. She possesses a rare blend of strategic vision and tactical execution, consistently ensuring that key projects were delivered on time."

Julien Boissonnault
Digital Strategy at Questrade

"She is an exceptionally strategic marketer — sharp in how she frames business problems, rigorous in how she designs for insight, and highly effective at turning complexity into clear direction."

Dennis Hancock
Vice President, Strategy at BrandSpark International

"I witnessed firsthand her incredible creativity and her knack for identifying the perfect solution to complex marketing challenges. She doesn't just suggest ideas; she suggests the right ideas that drive results."

Ahnaf Kamal
Lead Digital Product Manager at RBC Direct Investing
Let's Talk

Ready to move forward?

The best next step is a conversation. You don't need everything figured out before reaching out, that's what we're here for. Book a free 30-minute discovery call — or drop a message below and Lauren will respond within 2 business days.

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Email [email protected]
Based Toronto, Canada · Available worldwide
Response Within 2 business days
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"Where ideas become outcomes."